RBAE business interests are not limited to generating commercial profit alone. RBAE is involved with many causes and advertising campaigns that educate the farmers on safe use of agrochemicals. RBAE employees are trained to impact maximum knowledge on all products to the farmer to ensure that the products are used safely and provide maximum benefit to the crops.
In addition to the above services to the farmers of Pakistan RBAE is planing on launching a special initiative from 2015 whereby it will donate 1% of all sales revenue towards charitable work. The money generated will be used primarily in education and health as these are the areas the companies feels that need the most urgent attention. The latest figures in Pakistan show that nearly 25 million children dont go to school which will only increase unless immediate action is taken by the Government with support from the private sector. RBAE will partner with a charity that has the experience working in this sector so that the results are immediate.